留學生畢業論文的參考文獻

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    留學生畢業論文的參考文獻

      Alba, J.W., and Hutchinson, J.W. (2000). Knowledge calibration: What consumers know and what they think they know. Journal of Consumer Research, 27 (September), 123-156.

    留學生畢業論文的參考文獻

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      Cook Guy (2001), The Discourse of Advertising, London: Routledge

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